Getting market share is actually one of the easiest things to do in business. It may not seem that way.
In fact, when you’re in the process of doing it, it can seem like an unending treadmill of tediousness and frustration. You have a great product which is cheaper and has five better features that the nearest competitor, yet you just can’t seem to get adoption. Is it the company, the product, or the corporate mentality?read more