BlackBerry Takes Enterprise Customers Seriously with Unveiling of 'Passport' Phablet

Posted by Knowlton Thomas

Most consumers will look at the BlackBerry Passport and say it's ugly, impractical, that they would never buy it. BlackBerry CEO John Chen is perfectly okay with this.

That's because Chen and co.'s latest product announcement, a typically wide, undoubtedly large smartphone called the Passport, is not made for them. The mobile device is designed very deliberately for the enterprise, a market that BlackBerry has zeroed in on under Chen's reins.

The Passport sports a 4.5-inch display with a 1:1 ratio, which makes it the widest, squarest phone you've ever seen. But with a remarkably dense 450 pixels per inch, the giant square screen is ideal for business users viewing important documents, while the large physical keyboard is apt to make typing long emails a breeze.

 

SEE ALSO: BlackBerry Posts a Profit

 

The Passport also features a 13-megapixel rear-facing camera, 3GB of RAM, a quad-core processor, and a sizeable—but non-removable—battery. The "phablet" is expected to launch in September.

Blackberry also confirmed that the Classic, a modern remake of the iconic Bold 9900, is due out this year.

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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