For Brands, Social Media is No Longer Free – but It's Worth the Investment

Posted by Techvibes NewsBite

Most businesses consider social media free. But if they want future success, their line of thinking is going to have to change.

"Businesses can no longer expect to see significant gains from organic efforts and paid advertising must become more than a secondary marketing initiative," writes digital marketing expert Jeff Quipp for the Financial Post. He believes that moving forward companies must create paid strategies, reallocate marketing budgets, and take a second look at social media goals and the tactics being used to achieve them.

One thing remains the same, according to Quipp, however: content must be relevant and quality. Paid for or not, i's still king, after all.

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Techvibes NewsBite

Techvibes NewsBite

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information.The Techvibes NewsBite feed curates interesting stories from around the web and delivers them to your virtual doorstep in bite-sized doses. more



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