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IMC: Shannon Ryan on Engagement Marketing
Posted
by Monique Trottier
on Thu, September 11, 2008 5:19 PM
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5 Quick Tips by Shannon Ryan, President and CEO non-linear creations, Inc., on Engagement Marketing.
- Web 2.0 is messy. Every thing is connected to every thing. Numbers are astronomical. Even in technorati if you look at the number of blogs and say 99% are crap. That's still hundreds of thousands of valid, relevant, worthwhile blogs.
- Old rules still apply. Get executive buy in. Develop a code of conduct. See the Sun Code of Conduct.
- Set Goals. Plan, test, experiment.
- Measure and quantify success. It's not just Google that matters. Blogs matter.
- Listen more. Talk less.
