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Yellow Pages goes almost virtual
Posted
by Rob Lewis
on Fri, November 21, 2008 11:06 AM
·
Filed under
Montréal , Success Stories ·
No Comments
Montreal headquartered
Yellow Pages Group (YPG) announced yesterday a multi-year agreement with Virtual Paper Inc. to become a reseller of
My Virtual Paper solutions to Yellow Pages advertisers across Canada. My Virtual Paper will allow advertisers that are not online yet to automatically convert print-ready marketing materials (flyers, brochures, catalogs, etc.) into search engine optimized web pages.
"We were impressed by My Virtual Paper and how their solution is best able to meet the needs of our advertisers with the innovative and leading edge technology they offer," said Jean-Pascal Lion, Vice-President of Marketing, Yellow Pages Group. "This agreement with My Virtual Paper is a logical complement to our overall SEO efforts to ensure our advertisers have the easy-to-use tools they need to increase their visibility, generate leads and grow their revenues."
The new advertising solution will be offered to YPG customers in the first quarter of 2009. Hopefully this is just another step towards making the printing of old-school directories obsolete.
- Company:
- Yellow Pages Group
- Website:
- http://www.ypg.com
- Location:
-
Montréal,
Québec,
Canada
Yellow Pages Group is Canada's leading local commercial search provider. It publishes annually more than 340 Yellow Pages(TM) and residential...
[more]
- Company:
- Virtual Paper Inc.
- Website:
- http://www.myvirtualpaper.com
- Location:
-
Montréal,
Québec,
Canada
Virtual Paper Inc.'s patent-pending technology turns your print-ready materials into online, search engine-friendly web pages and web documents....
[more]
