Fear and Loathing on the Interactive Campaign Management Trail

Effectively managing single-medium marketing campaigns is complex enough to drive many a marketer to drink. Excessively, integrated campaigns increase this complexity by an order of magnitude. Can you handle the Vermouth?

This presentation will provide strategic insights and experiences on building and managing effective integrated marketing campaigns gleaned from a career spent on both the agency and client side.

Your customer universe exists in multiple media, each requiring a unique strategic focus, integrated with a clear vision. Brand fidelity, customer acquisition and retention, traffic and revenue generation, all meet in the media multiverse. Plan, execute, and plan again. Your sanity depends upon it.

Register Now at www.iimaonline.org

When:

Thu, October 2, 2008 5:30 PM - 8:00 PM

Where:

Downtown YWCA
535 Hornby St, Vancouver, BC, Canada

Host:

International Internet Marketing Association

More Info:

http://www.iimaonline.org

iCal:

Fear and Loathing on the Interactive Campaign Management Trail iCal file

 

Company:

International Internet Marketing Association

Website:

http://www.iimaonline.org

Location:

Vancouver, British Columbia, Canada

The International Internet Marketing Association (IIMA) is a non-profit professional association serving Internet marketers and business... [more]