In January we presented "Social media a new way to market". Join us for our next social media event presented by Darren Barefoot and Julie Szabo of and authors of ebook Getting to First Base, A Social Media Marketing Playbook.
Many organizations are adopting social media relations as part of their online marketing activities. But, the first foray into blogger outreach can be unnerving, especially if you’re new to courting online influencers.
You don’t need to be nervous about blogging or participating in online communities, but you need be aware of common pitfalls and how to avoid them. This session covers seven risks to watch out for when running a social media marketing campaign, including:
About our speakers: Darren Barefoot and Julie Szabo run Capulet Communications. They specialize in web marketing and social media relations, mostly for technology companies. Julie has worked as a writer, marketer and publicist for all kinds of companies—from Vancouver’s largest live theatre to Ireland’s smallest start-ups. Her great passion—aside from writing—is travel and living abroad. In the last five years, she (and Capulet) have lived and worked on three continents. Darren is a writer, marketer and technologist. He’s spent the last decade working for technology companies in Canada and Europe. He regularly speaks about marketing and Web 2.0 and, along with Julie, helped found Northern Voice, Canada’s social media conference. Darren maintains a personal blog at DarrenBarefoot.com.
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MobileCamp Vancouver 2
CIRA AGM featuring Amber MacArthur
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German Cities of Excellence
ExpressionEngine Roadshow
Banff Venture Forum