Product Marketing Manager

Product Marketing Manager

Visier is seeking a Product Marketing Manager who will be responsible for developing and executing on marketing programs that drive sales leads and opportunities for Visier’s award-winning cloud-based analytics and planning solutions. From positioning and messaging to competitive analysis to external communications, the Product Marketing Manager will conceive and develop innovative marketing programs that drive demand, and help shape the voice of the product and grow a loyal consumer base. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. As the expert on buyers, how they buy and their buying criteria, the Product Marketing Manager will transfer that knowledge to the sales channel. Success will be measured in terms of lead generation and opportunity development.

The successful candidate will be a dynamic, self-motivated professional with three or more years of product marketing experience, and deep knowledge of concepts and technologies for online, interactive marketing. Excellent product marketing, writing, and communication skills are an absolute must.

Essential Duties and Responsibilities

  • Develop product positioning and messaging that differentiates and drives demand for the products
  • Develop sales tools, collateral, and marketing campaigns that support the selling process of the products, including developing content for case studies, brochures, datasheets, online product videos, webinars, and the corporate website
  • Support the sales channel with a well-devised and executed marketing program, ensuring the channel is appropriately equipped with sales tools and marketing support
  • Work with a cross-functional team to plan the launch of new products and releases, with specific focus on marketing activities and objectives
  • Be the expert on our buyers, how they buy, and their buying criteria
  • Be the expert on competition
  • Develop and manage marketing programs that drive demand for the products
  • Develop content for white papers, speaking opportunities, and other thought leadership vehicles
  • Collaborate with the PR Manager on the use of Social Media to drive awareness and demand, and foster customer communities
  • Design and execute on studies to track effectiveness and ROI of marketing campaigns


  • 3+ years Product Marketing Manager experience, in a B2B technology/software environment
  • University degree
  • Experience with sales and marketing automation, preferably SalesForce and Marketo
  • Strong portfolio demonstrating writing skills
  • Some travel required
  • Ideal candidates will have professional experience marketing Cloud software to business buyers with experience in analytics, planning or human capital management
  • Well-developed interpersonal and communication skills
  • Excellent organizational, time management, multi-tasking and problem-solving skills
  • Exceptional writing skills
  • Detail oriented, with high quality standards

If interested, please send your resume to Please include your name, closest major city, and “Product Marketing Manager” in the subject line of your email.

Date Posted:
Aug 31, 2014 8:31 PM PDT

Vancouver, British Columbia, Canada

Visier delivers workforce analytics and planning solutions that enable organizations to move from intuition- to fact-based decision-making, and to more accurately plan for the future. Implemented in just four to eight weeks, Visier delivers answers to over 300 workforce questions. From simple metrics, like turnover, to complex predictive analytics, like which top talent is at risk of leaving, Visier provides... more