The creative cats behind Memelabs are launching a branded turnkey video contest platform this week and have tagged it Mini-Meme. Unlike Dr. Evil’s 1/8th clone Mini-Me, Mini-Meme is fully scalable and was built on Memelabs award-winning platform. The Mini-Meme marketing page sums up the simplicity of the offer in three steps. Brand your contest, turn it live, and manage it to your heart’s content.
Mini-meme’s promise of a rapid deployment and customizable design bodes well for marketers that want to jump on the video contest bandwagon without committing to a sizable marketing campaign. And Memelabs’ experience running contests for others means they understand the importance of a rock-solid admin system to moderate and manage users.