Via StartupNorth, silverorange of Charlottetown, PEI launches ClusterShot. At first take, it looks like a standard stock photo site, but the difference is in the business model. ClusterShot focuses on simplicity, targeting the long tail of skilled photographers that aren’t full time professionals. Anyone can upload photos and instantly offer them for sale. The price can be specified, or potential buyers can make an offer that is sent directly to the photographer.
ClusterShot takes a 12% cut, quite reasonable when you consider hosting and payment processing costs. silverorange CEO Dan James links to a comparison of rates on other stock photo sites, where sites are taking anywhere from 50-80%, or pay only small flat fees back to the original photographer. The site features RSS and Flickr importing, so that pictures posted elsewhere can automatically be added for sale on ClusterShot.
With the launch of ClusterShot, silverorange in following in the footsteps of dev/design companies such as 37signals in launching side ventures in addition to continuing client work. This is a great way to launch a web app without requiring any outside funding. silverorange already has a respectable portfolio, including ESPN, Mozilla, Bebo, Digg, Ning, GigaOm, Revision3, and Canadian musicians Feist and Sloan.