Vancouver’s Moving Media Group announced today the launch of its advertising network of interactive touch-screens in Vancouver taxi cabs. The screens provide information on demand and are equipped with GPS and Bluetooth technology to enable backseat taxi passengers to locate stores and services on their route as well as download coupons and tickets to their cell phones.
Moving Media has commitments to install screens from Vancouver Taxi, MacLure’s Cabs, BlackTop and Checker Cabs, who collectively operate over 60% of the taxis in downtown Vancouver.
Nightlife portal ClubZone.com plans to take advantage of the rider search functionality on the network and build a mobile version of its nightclub directory for cab passengers. Club listings would redirect entertainment seekers who are heading out on the town to nightly hotspots and venues hosting special events.
Obviously the 2010 Olympic Games present a huge opportunity for Moving Media Group, especially if the City of Vancouver gets its way and increases the city’s fleet.
It’s about time that this type of out-of-home advertising has made it into Vancouver’s cabs. Vancouver’s own Aiden Sullivan was unable to convince Vancouver’s cab community 8+ years ago and had to take his i–Level Media solution to China to find success. I-Level owns and operates one of the largest digital in-taxi advertising networks in the world and also licenses its technology and expertise to third parties seeking mobile digital media solutions. Through exclusive distribution agreements with China’s leading taxi operators, i-level puts advertisers’ messages in front of a highly sought-after captive audience.