Dear Discovery Channel,
Since 2000 we’ve had a nice little design studio called smashLAB and we work hard on it every day. People (generally) say nice things about us, and we were starting to make a good name for ourselves.
Then along you came with your fucking awful television program with the same fucking name. Surely you researched this before airing the program. I can only suppose that you felt we were so small that you could just poach it. Fine enough–I guess that’s life.
Not surprisingly, Smash Lab (the TV show) did NOT make the Best Discovery Channel Reality Shows list on SmashLAB’s Make Five project.