Last week, Victoria’s Advanced E-commerce Research Systems Inc. (AERS) made two cool announcements that extend their e-commerce-based analytics and insight past their Terapeak product for eBay sellers.
Both announcements included intelligent ad targeting using AERS’ privacy-respecting use-data and analytics. The first partnership is with fellow Victorian Dailysplice to provide analytics around podcasts to new media advertisers. The second is with Vancouver’s OverInterActive Media Inc. to provide analytics around in-game ad placement to advertisers.
AERS was founded in 2004 and currently monitors over ten million consumer transactions each day. Their CEO, Fred Speckeen, was named to Techvibes Digital Media People to Watch list in 2008 and is definitely still on our radar.