Techcrunch’s Erick Schonfeld is reporting that Seattle’s Foodista has raised $550,000 in Series A funding from Amazon and a group of local Seattle angel investors. Foodista CEO and founder Barnaby Dorfman was formerly a vice president at Amazon’s A9 search engine, before he left in 2006.
Foodista is targeting the growing ranks of food bloggers to contribute recipes and use Foodista as a marketing vehicle to find new readers. To that end it has organized the first International Food Blogger Conference in Seattle in May, which is already sold out (Gourmet editor Ruth Reichl is keynoting).
Not surprisingly, Foodista is built entirely on Amazon Web services (EC2, S3, and Simple DB) and every ingredient, recipe, technique, and cooking appliance is treated as structured data – which makes the site super easy to explore.
Foodista was #68 on the PEER 1 Seattle Startup Index for April 2009.