The Canadian Advanced Technology Alliance (CATA) is turning to on-demand video content to educate their members but itBusiness.ca’s Brian Jackson wonders if a fee-for-service model fly with potential subscribers?
Ottawa-based non-profit CATA Alliance is the largest hi-tech membership association in Canada. It’s new video serviced dubbed CATAnet TV On-Demand Service has hit the Web, offering one channel and four videos, with more channels and content on the way soon.
The on-demand Web video is part of CATA re-vamping its services to take advantage of Web 2.0 technologies, says CATA CEO John Reid. He equates the offering to an on-demand specialty TV channel.
“Look at your Rogers TV. If you’re interested in golf, you subscribe to Golf TV,” he says. “We’re going to offer a channel that’s an education tool to advance training and the messaging of the alliance.”
CATA has chosen Calgary’s Just in Time Resources and their JET communication platform to deliver video live or on-demand via the web.