Next up is Seattle’s AdReady – a technology platform that endeavours to make online display advertising accessible and as effective as search advertising. AdReady’s target market includes businesses that are already comfortable buying search advertising but also extends to those businesses that traditionally buy offline advertising. Senior VP of Sales and BusDev Mark Feldman explained AdReady’s market strategy which includes reaching out to advertisers, publishers and agencies.
By eliminating creative costs and budget minimums the average business can create, purchase and manage their own display campaigns. AdReady’s product is distributed by their own sales and marketing efforts along with those their agency and publisher partners including Yahoo!, New York Times, MSNBC and Univision.
AdReady’s current client list includes Alaska Airlines, Bacon Salt, the Atlanta Hawks and Procter & Gamble. While current revenue hasn’t been disclosed, their Fast Pitch Forum profile lists it north of $10 Million. While currently counting thousands of advertisers using the AdReady system, Feldman and his team are targeted 1 Million advertisers.
AdReady is venture funded and investors include Madrona Venture Group, Bain Capital Ventures, and Khosla Ventures. Management anticipates the next financing to happen within 12 months and expects to raise a $10 to $20 Million Series C round.