- 7 years ago

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Visible Technologies helps companies listen to and learn what consumers are saying about them online via its social media analysis and participation software platform, TruCast.

According to CEO Dan Vetras, TruCast is the industry’s most comprehensive solution for social media analysis and engagement, enabling clients to productively monitor, measure, and participate in conversations happening in blogs, forums, social networks, and online communities.

TruCast is sold both directly to brands and through partnerships with leading marketing, interactive, media, public relations, and social media firms.  Partnerships include WPP, Wunderman, Cohn & Wolfe, MVP, Blast Radius, Avenue A/Razorfish, and Hill & Knowlton. TruCast clients include Fortune 500 brands such as Microsoft, Panasonic and Hormel.