According to sources familiar with the matter, b5media is shopping the blogs privately to other blog networks and potential buyers. Private sales are primarily used to ensure a smooth transition to a new owner outside of the public eye.
No one will go on the record, and we’re also not sure exactly how b5media is structuring the sale. The b5media business blog network was rolled into the one uber-blog under the name Bizzia earlier this year, and the travel blogs reside under the Blisstree site. It would be difficult to split the blogs out and sell them individually; I’d think Bizzia would be offered as the one site, with the travel blogs either being broken out of Bliss Tree, or they’re not on the market (note I’d couldn’t confirm the travel sale with a second source, only the business sale.)
The sale doesn’t come as a huge surprise for the network given the new management. CEO Elaine Kunda’s previous role at ZipLocal saw similar cost cutting before an eventual sale, something we noted when she took the position late July.
While Riley’s rumour is still unsubstantiated according to a b5media spokesperson, as a b5media co-founder he likely has access to some quality information from inside the business. Only time will tell if he is correct.