Ending his 5-day, 5-cities, whirlwind book launch tour in one of the hottest Canadian hubs of the information technology industry (Vancouver), renowned social media author Shel Israel launched his new book at the September 2009 Third Tuesday (ironically, on a Thursday).
Twitterville: How Businesses Can Thrive in the New Global Neighborhoods is a compendium of stories of people who ‘inhabit’ global neighbourhoods. A story-teller by nature, Shel Israel embarked in a journey interviewing 400 individuals who live in 38 different countries. Spending many hours of interviewing and learning about how everyday folks and business people used Twitter led Shel to an in-depth understanding of how Twitter has led to the creation of global neighbourhoods.
Shel discovered that Twitter had a small town feel, influenced by contribution, where people behaved online mostly like they did offline. Paraphrasing Shel, “each one of us becomes the center of each of our global villages“. Shel shared numerous insights from the individual case studies that comprise his book, from Molson Brewery’s community-focused social media strategy to the case of Janis Krums and his photo of the airplane that landed on the Hudson River in the US.
Several social media Twitterati are mentioned in the book, including Cathy Browne and Tris Hussey. Twitterville promises to be a must-read for anyone in business interested in how to harness social media.