Toronto’s Polar Mobile announced today that applications built using the company’s content and advertising platform are now being used by more than 1 Million worldwide. Polar Mobile works with media publishers to launch custom-branded mobile apps using their proprietary push-publishing platform so their readers can access content from their favorite brands much faster than browsing through traditional mobile websites.
Earlier this summer we wrote about Polar Mobile’s BlackBerry app for The Hockey News which gives fans real-time score updates, late-breaking news headlines, player statistics, team standings and expert analysis from across the NHL.
Polar has continued building applications and now launched more than 50 applications for such major brands as TIME Magazine, Business Week, CNNMoney, and Maclean’s Magazine. In the case of the TIME Magazine mobile app, in less than 2 months they have over 200,000 users, have been opened well over a million times, and the average user opens the TIME mobile app at least once every four days.
“Media applications drive repeat value to consumers, advertisers and publishers by consistently delivering new content,” said Kunal Gupta, CEO of Polar Mobile. “Contrary to published reports suggesting usage rapidly declines soon after an application is downloaded, Polar Mobile sees usage of our applications increasing over time. Polar Mobile applications are engaging and easy to use, so consumers visit them every day and our customers gain an important brand- and community-building tool on a take-everywhere device.”
Impact’s National Conference is taking place in Toronto on November 20-21st and Gupta has posted a video titled I am my Ambition online to help promote the event. Gupta’s passion about entrepreneurship and his fast success with Polar Mobile speaks volumes for the Impact organization and I suspect the upcoming event will be a full house.