b5media announced today that Eric Yuzpe has been named their new VP of Sales. Eric previously co-founded Kaboose – a family-focused media company, which some folks in Toronto’s start-up scene might remember for its $2.25 million acquisition of Toronto-based photo-sharing site Bubbleshare. Kaboose rose to being amongst the top 5 online family-focused destinations in North America and is used by over 5 millions kids and parents today and not surprisingly, recently got acquired by Disney. From the press release:
At b5media, Yuzpe will utilize his proven expertise to lead the sales of b5media’s online advertising programs and significantly grow their customer base as the company continues to focus efforts on creating a strong portfolio of online lifestyle and entertainment brands. Increasing interest in deeply integrated conversational campaigns has prompted b5media to expand with new services and strategies for advertisers to effectively market their brands.
“b5media is currently moving into an exciting growth phase,” said Elaine Kunda, b5media president and chief executive officer. “Having the right leadership team in place will be critically important in order to capitalize on potential that has yet to be fully realized at b5media. Eric’s knowledge and track record as a successful online advertising sales executive will be incredibly beneficial for the company. We consider ourselves very fortunate to have Eric join us .”
“I have known of b5media for quite some time and always felt there was tremendous potential to grow the company as a leading online publisher in the lifestyles and entertainment space” said Yuzpe. “After meeting with Elaine and starting to work with the leadership team, I’m even more confident that this is an amazing team to be a part of and an incredible opportunity for myself and the company.”
Elaine herself took over the helm at b5media from Jeremy Wright back in July, where she came from running ZipLocal previously. Getting Eric Yuzpe on board the b5media team seems like nothing short of a coup d’etat for Elaine and b5media. Congrats and best wishes to b5media….personally I’m looking forward to interviewing Elaine on where b5media is headed. Stay tuned!