Jame Sherrett over at Vancouver start-up AdHack blogged last week about a big opportunity on their site for creative types to work with a “Leading Software Company for the Global PC Marketplace”.
Well, now we know who AdHack is working with.
Eleftheria Parpis of AdWeek wrote last week about Microsoft’s launch of its new operating system Windows 7 with a multi-faceted global campaign via Crispin Porter + Bogusky.
The “My idea” campaign kicks off with a 30-second commercial that focuses on the “Collaboration,” as the introductory ad is called, between the company and its consumers. In similar style to the “I’m a PC” salvo, the commercial presents a quick-cut montage of people from around the world sharing what they want from their computers as Microsoft engineers responded with the line, “I’m listening.” The users take ownership of the new system, claiming the OS as “my idea.” The spot ends with two engineers bowing in gratitude and the line “A billion ideas=7.”
In addition to commercials running on TV and online, the effort includes outdoor and digital banners as well as 7-second Web videos that demonstrate the product’s ease of use.
Microsoft will also invite consumers to submit their own 7-second product demos through crowd-sourcing sites such as AdHack and TurnHere. Selected clips will post online next month.
Interested in participating? Head over to AdHack today to get started.