Big news in the mobile world today – Google has acquired mobile ad platform AdMob.
It’s a huge win for AdMob’s early investors (Sequoia Capital and Accel Partners) but as AdMob Founder Omer Hamoui points out online today, it’s an even bigger win for the mobile industry.
This morning we announced that AdMob has signed a definitive agreement to be acquired by Google. I’m obviously excited, and not only for our customers, partners, and employees. I’m excited because I believe this will be an important moment for everyone involved in producing, consuming, or monetizing engaging products on mobile. The truth is that the mobile industry has had no shortage of creative energy, amazing products, and talented entrepreneurs. But until now, it has always felt like those of us involved in this space played second fiddle to our online brethren. I believe that time is over.