Glassbox TV’s Co-CEO Raja Khanna wanted to make a media company that as relevant to the new consumer specifically those 18-34 years. These are people who have lived in the digital age and whose media consumption habits differ from previous generations.
Raja thinks that for many in this age group there is “no relevant content on television.” Glassbox TV is about content that can go from one platform to another. They understand that this group do not just consume media they are also create it. Glassbox TV provides this group with better tools to create great content and will help them promote and distribute it to any platform.
According to Khanna, Glassbox TV wants to be the next CHUM and they’re on their way with four year-old BITE Television – Canada’s first interactive television station.