Toronto’s Bering Media announced today that it has completed its Series A financing round led by Waterloo’s Tech Capital Partners, with participation from GrowthWorks Commercialization Fund and from the newly created Ontario Emerging Technologies Fund (OETF).
Founded in late 2008, Bering Media’s technology brings real-world targeting capabilities to the online advertising industry. Through a patent-pending privacy architecture, Bering Media allows online ads to be targeted accurately by geography, down to the neighbourhood level.
While the total amount of the financing was not made public, Bering Media will use the investment to grow its engineering team and expand its sales and marketing efforts.
This marks the first series of investments made by the $250M Ontario Emerging Technologies Fund, managed by the Ontario Capital Growth Corporation (OCGC).