Earlier today Canadian free daily newspaper Metro News unveiled a content partnership with mobile check-in game Foursquare.
As part of the partnership, Metro will add their location-specific editorial content to the Foursquare service. People who choose to follow Metro on Foursquare will then receive alerts when they’re close to one of those locations. For example, someone close to a restaurant that Metro has reviewed would receive a “tip” about that restaurant and the have ability to link through to the full Metro review on metronews.ca.
“Metro has always offered readers the right information at the right time and place, and Foursquare lets us take that to the next level,” said Jodi Brown, Marketing and Interactive Director for Metro Canada. “We’re now highlighting specific articles at the exact time and place that they’re most useful, which is in some ways a revolutionary idea.”
To promote the new partnership, Metro is running a contest to win one of five iPhone 3GS units. Over the next four weeks, Foursquare players who follow Metro and check-in near where they pick up Metro will unlock a special Metro Foursquare badge and be automatically entered to win.
The contest is being promoted through in-paper ads across all 7 editions of Metro, and in English Canada, through Metro’s recently launched reader loyalty program, Club Metro.