On Wednesday, February 4th, Scott Stratten (@Unmarketing) presented to a jam-packed Refresh Events session as part of Social Media Week in Toronto (#SMWTO). At Function 13, Scott gave a passionate and energized talk entitled “Social (UN)Media: Where do we go from here?”
Scott broke down his thoughts into three sections. The first was entitled, “Location-based social media”. Here, he discussed, among other things:
- Opt-In stalking
- Marketing opportunities
- Message control
- Women and social media
Finally, Scott revealed his thoughts on location-based social media, especially Foursquare. Want to know the future of Foursquare? Watch the videos below.
Is Scott correct? What are your thoughts on location-based social media?