- 6 years ago

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This past Sunday marked the fourth annual, and my second, BarCamp Miami. Because I’m a veteran this year, I’m not going to explain what BarCamp is, but focus instead on what I learned. Besides, you can always get an explanation here or here.

Pardon the very scattered list of lessons learned, but it’s actually rather fitting considering they came from an unconference:

  1. Making BarCamp even more awesome is going to require making the South Florida tech community even more awesome, and that is going to require a coming together of the many tech groups throughout the region. Hint: communication is key. (courtesy of @alexdc)
  2. Social media should be ingrained at all levels of a company, from the front office to the back office and up and down the hierarchy. (courtesy of @Murrayiz)
  3. If you’re not looking at mobile marketing, then you’re missing out on the 100 million people in the U.S. who have mobile phones. Interesting FYI – 100 million people worldwide are accessing Facebook via mobile. (courtesy of @sass)
  4. When you are trying to make the front page of Digg, it’s a little easier if you digg whitelisted pages such as NASA’s photo of the day. (courtesy of @TheDudeDean)
  5. If you don’t want to classify yourself as a hardcore Internet marketer (sell baby sell) or a social media guru (great community etiquette but poor revenues), then there is another option for you called the Third Tribe. (courtesy of @merlik)
  6. Two books to add to your reading list – if you haven’t already and if you’re into marketing and social media – are Crush It by Gary Vaynerchuk and Inbound Marketing by HubSpot co-founders Brian Halligan and Dharmesh Shah. (courtesy of @TheNonMarketer)

Keep in mind I look at everything through a marketing lens, but I’m sure the greatest lesson I took away from BarCamp is that your ideas and businesses will go a lot further if you emulate the energy at a BarCamp conference. Everything about the event feels real – from the workshop topics to the presenters to the attendees. No artificial pitches. Just real people sharing their knowledge. There’s no BS at BC, and I like it.