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Direct Marketing for Social Media with Radar

As a consumer you’ve been inundated with a barrage of emails from your favourite retailers.  How would you like to pick and choose how and when you receive these messages? 

As a service provider or retailer you’ve been wondering how to use technology to effectively engage with your consumers.

Enter big time design and communication inc. and their new product offering called Radar.

A couple of weeks ago, Techvibes had the opportunity to meet with Karim Awad and Dave Duncan of big time design and communication in Toronto.  They were kind enough to give us a test drive of their new service – Radar.  To say the least, we were impressed. 

Here’s out take on Radar from a consumer’s perspective:  Let’s say that you like a particular retailer’s jeans.  The problem is that you receive weekly emails about the store’s sales.  And the sales never include your favourite jeans.  With Radar, the retailer let’s you choose which segment of their product offering you like.  So from now on you only get messaging about the jeans.  Oh yeah, and you get them via Twitter because that’s how you want to receive their notifications.

According to their website, Radar “improves message effectiveness by adapting content for a customer’s preferred communication method.”

Below is a graph illustrating how Radar works:

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For their clients, “Radar empowers companies with the ability to segment information, promotions and messaging so that customers can choose what is relevant to them, and only receive that information. Radar “Pulses” are sent discreetly via Twitter Direct Message, Facebook notification, RSS, email, SMS and/or MSN Live Messenger Alert.”

“Before Radar, social media marketing was handled much like traditional advertising; getting exposure anywhere and anytime without being concerned with relevance of message or brand.” says Karim Awad, Director at big time. “Customers were saddled with the burden of seeking out the information that mattered to them in the sea of social media chatter. Now, they can ask for that information and receive it outside of that chatter.”

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