Toronto-founded NetShelter Technology Media announced today the closing of $15 million in Series B funding led by Rho Ventures, with participation by existing investors Rho Canada and JLA Ventures. The investment will serve to accelerate the growth of the company’s leadership position in the tech category, as well as its unique capabilities to better serve brand marketers through its powerful network of technology influencers.
NetShelter’s mission is to help technology publishers, marketers and consumers become more informed, influential and successful. NetShelter was founded to take advantage of a significant void in technology media that, with the explosive growth of the technology industry, it was simply not possible for any single media entity to credibly cover all aspects of the category.
NetShelter’s approach is grounded on the principle of openness and that anyone can add relevance to the end product. Through this, NetShelter has attracted over two hundred tech content sites and blogs that are highly credible and influential in their respective areas of expertise. The open nature of NetShelter’s approach allows the company to offer marketers a combination of niche content at scale that is unmatched by others.
As a result, NetShelter has grown to become the leading technology media company (with over 133 million unique monthly visitors, according to comScore), while delivering on the goal of building the most influential technology media company. NetShelter’s sites on average deliver significantly higher levels of engagement compared to all other technology media companies.
NetShelter’s content sites and blogs are concentrated across IT, Mobile and Consumer Electronics. NetShelter partners with the most influential independent sites in the IT, mobile and consumer electronics categories, including MacRumors.com, Slashgear.com, CrackBerry.com, ChipChick.com, PhoneScoop.com, Experts-Exchange and more than 200 others.
According to comScore, over 133 million readers visited NetShelter Technology Media partner sites in August, outpacing all other tech media entities including CNET, IDG and AOL Tech.
NetShelter is headquartered in San Francisco with offices in New York, Toronto, and the United Kingdom.