The changing face of online video is undeniable. According to B2C Marketer, recent online trends indicate that web generated video content will be a major player in 2011. For marketers, this shift in video technology moving to the mainstream will be the differentiator in terms of impact on business outcomes in the coming year. If the online video industry expands, this means that other mediums are now set to shrink.
It’s no surprise then, with this shift and increased importance on the ‘multi-media’ of the web that online documentaries are becoming a force to be reckoned with and receiving the same investment in resources that their non-digital counterparts have been afforded in the past.
A first of its kind for Canadian audiences, we’re excited about HIGHRISE, the multi-year, multi-media collaborative documentary about the human experience in global vertical suburbs has already been featured on BoingBoing, and hundreds of blogs. It’s a documentary that pushes the boundaries of the genre both in form and content, according to director Katerina Cizek. The documentary was largely directed over Skype, Facebook and email with over 100 collaborators around the world.
Clearly, this is a genre that’s generating excitement and buzz by technologists globally. High profile columnists and decision makers alike are seeing the future of the online web to market films to a new and changing audience: Doug Saunders, columnist at the Globe and Mail and author of Arrival City along with culture/media critics such as Bill Barol at Forbes are just two influencers whom have generated praise for films like HiGHRISE and the genre as a whole.
The future of online video is just beginning to make waves with technologists, mediates and production companies – we’re looking forward to seeing what’s in store, globally as we shift into a post-Youtube era.