Shop To It launches Canada’s first fully featured mobile shopping experience

Shop To It Inc. recently launched a mobile application. This new app is disappointingly only available for the iPhone and iPod Touch, but is the first of its kind in Canada. It offers deal-savvy Canadians the ability to compare online and in-store prices, locate deals, find and map local stores, and share content with their friends via Facebook and Twitter—all from their mobile (Apple) device.

“Canadians are no strangers to cross-border shopping, yet all studies show that although we may use the Internet for sourcing and researching products, 84% of Canadian online shoppers prefer to purchase in a local store,” says Scott Sanderson, co-founder of Canada’s largest bilingual online shopping network. “ShopToIt Mobile combines the best of both worlds putting real time comparison of online and offline prices, and local store information at your fingertips. Now Canadians can get the instant gratification we want while supporting Canadian retailers.”

Brendan Duddridge, CTO and head developer on the project adds, “Its been an exciting challenge getting this app off the ground. I’ve already experienced more than $100 in savings on my Christmas shopping in local stores, while testing the app’s scanning and price comparison features. I hope Canadian shoppers will download it, if only for the benefit of price matching from retailers.”

ShopToIt Mobile pulls information from a database of 6.5 million products, and maps the shopper to thousands of local and online retailers. It also includes a “Daily deals” feature.

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