This article was written by Douglas Idugboe and originally published on Smedio.
Social Media isn’t merely about creating Twitter profiles and Facebook pages. In fact, developing profiles and pages is only one of the many tasks in your business’ quest for social media success. I often say that social media isn’t a short cut to success for businesses. It was never meant to be. And attempts to make it work as a short cut are liable to result in catastrophic effects for any business.
So, now that your business has taken the first step in the right direction by deciding to embrace social media, what next? How do you script a social media success story for your business? In this post, I present to you the 7 pillars of social media success for your business.
1. Do your homework and get started.
The first and perhaps the most important step to ensuring social media success for your business is “getting started”. It’s crucial to shed any inhibitions and overcome the mental block of uncertainty associated with adopting a new paradigm such as social media. It’s equally important to know what you want from your social media efforts and establish well-defined goals in a realistic timeframe. Analyze your competition; know what they are doing well in the social media circles and their weaknesses. I’m sure there’s a gap in their social media strategy which you can exploit for your business gains.
A good start is half the job done and social media adoption for your business is no exception to that rule.
2. Your social media profile: First impression is the last impression.
Your social media profile represents the online identity for your business, and that’s not something you’d like to risk with half-measures. Building an impressive and informational profile is a must for any business aiming to leverage social media to boost its revenues. Your profile is also the primary avenue of engaging with customers; therefore it deserves a lot of serious thought process and equally well-planned execution.
Develop an impressive persona for your business; it’s worth the investment.
3. Engagement and Participation.
Social networks are all about engagement and participation. Creating a positive impression amongst the social media fraternity is crucial and it’s equally important to maintain those vibes by actively engaging with users and participating in discussions.
Whether it’s your marketing, advertising or customer service, active participation is must to attain success in any avenue in social media circles.
4. Recognize and Reward your audience.
Social Media offers a fantastic platform to build relationships with online audiences. Acknowledge, recognize and reward your audience – it pays in the long run. Launching loyalty promotions, discounts and special offers on Facebook and Twitter is a great way to re-ignite the buzz about your business amongst your social media target base.
5. Follow social media as your religion.
Perseverance pays, and that’s true in the social media world as well. If you want your business to be the next big social media success story, be prepared to spend the time and effort required. I love reaching out to people telling that I’m a religious person and social media is by far my secondary religion.
Customers love to get associated with businesses that are active over long periods of time. If you start off your social media efforts with a bang and then start losing interest, it’s a matter of time before your followers start losing interest in your business.
6. Measure your ROI.
It’s important to quantify the social media gains for your business. If you are not getting the expected results, something’s wrong and needs to be fixed. Implementing metrics and analytics to measure the effectiveness of your social media efforts is of paramount importance.
7. Keep an eye on the competition.
Social media is such a vast phenomenon that it’s easy to loose track of yourself and your competitors. In today’s tech-savvy age, it’s important that you keep a close eye on what your competitors are doing to leverage social media for business gains. I won’t advice copying them. Instead, I’d advocate that you go one step better and beat them at their own game!
Does your business have an active social media presence? In your opinion, what are the pillars to social media success? Please share your social media experience by leaving a comment below this post.