The world’s largest online marketplace is also trailblazing mobile commerce, or what it calls “m-commerce” – which is essentially e-commerce on mobile devices. Today the company announced this year’s global mobile shopping trends, based on items sold and sales. From fashionistas and sports fans to gamers and gadget hounds, millions of shoppers turned to mobile applications to research and purchase goods and gifts. Through eBay’s m-commerce infographic, the company analyzed mobile sales across its top six mobile markets to identify this year’s major mobile shopping moments.
“As mobile shopping peaked this year, eBay led the way by becoming the go-to shopping destination,” said Steve Yankovich, vice president of mobile for eBay. “With more than 30 million downloads of eBay’s mobile apps worldwide, eBay is clearly a barometer for mobile shopping trends. We see people buying everything from designer apparel to cars and trucks on their phones regularly, and purchases being made through eBay mobile every second.”
Ebay’s Global Mobile Shopping Moments:
High-End Holiday Spending: During the holiday shopping season, eBay mobile sales grew 166 percent year-over-year, generating $230 million in GMV. Designer handbags, diamond jewelry and Rolex watches topped this year’s most expensive holiday purchases.
Sports Shopping Spree: Major sporting events drove fans to shop on eBay mobile to commemorate some of the most highly coveted competitions. Based on mobile sales, the sports memorabilia category peaked in Canada, during February’s XXI Olympic Winter Games held in Vancouver, B.C. The category also peaked in Germany during the 2010 FIFA World Cup South Africa, where Germany placed third, in June and July, and in France during July’s Tour de France.
Gaming Lovers: Valentine’s Day has become a boon for the video game industry as World of Warcraft and Final Fantasy hosted special online gaming events. Video game sales through eBay’s mobile apps spiked 68 percent week-over-week for the week ending on Feb. 14.
Must-have Gadgets: Tech lovers flocked to eBay as the iPad made its debut on April 4, driving the consumer electronics category to its annual peak the day after Apple’s tablet device first arrived in retail stores. The day the iPhone 4 launched, the cell phones and accessories category hit its annual peak as a flurry of new and pre-owned iPhones listed on eBay.
Fashion Fanatics: As eBay released its Fashion app for iPhone this summer, clothing and accessories was a consistently popular category on mobile. In Canada and France, clothing and accessories was a top category overall based on mobile sales.
In Canada, the three most overall popular m-commerce categories throughout the year were clothing and accessories, jewelry, and cars and trucks.
eBay’s mobile application for the iPhone, launched back in July 2008, is available free via iTunes in eight languages and 190 countries. It’s also available for the iPad.