Here’s a recipe for a great idea:
- Let’s make a site that allows anyone to create an account
- Upload a video to your account
- Share a link to your video with your friends
- Repeat steps 2 and 3 until you become an internet sensation
Oh wait, this is Youtube. Let’s try again.
- Assumption 1: You like watching videos
- Assumption 2: You watch a lot of videos
- Assumption 3: You don’t necessarily remember every scene or idea in every video, but you know that there are good ones out there.
- Assumption 4: You need a quick and dirty way to bookmark, share and keep tabs on your videos, your favourite scenes within videos, and you’d like to build a sizeable following from doing all of the above.
What do you think?
Meet Hecham Ghazal, founder and CEO of Toronto-based LeanIn, a company that has designed a video toolbar that can be installed inside a video player, so that viewers can tag, bookmark, share, comment and build buzz around specific scenes located within videos.
Apart from the pure aesthetic value of this tool, think how easy it’ll be to identify, isolate and share important ideas and great viewing moments that are often hard to find.
For example, look at how this writer refers to a specific point in a video that he references:
With LeanIn, he can just share a link to the specific scene within the video, and users can see for themselves where the offending section is, simply by looking at which points within the video are most heavily trafficked.
An example of a in-video comment (blue) using the LeanIn’s tool (red)
The interface provides you with the most trafficked points in the video
Users can create channels to share and curate annotated videos with their friends
In the words of Hecham himself:
LeanIn is a next-generation video technology that sits inside each video player, allowing you to interact with, share, tweet, comment, tag and label specific scenes that you like. We envision a future in which the very experience of watching a video is made much more social, enjoyable and memorable.
Contrast that with the way you currently watch a video – in solitary.
Your only exposure to the more social side of online video is through the Comments section accompanying it, as well as through the links you share on Facebook and Twitter. If you think about it, there’s actually no way right now for you to watch a video with your friends. Any social activity revolving around a video is really an after-the-fact event, with no interaction happening during the time you spend watching the video.
What we’re looking to do is convert that idle time into a more productive investment on everyone’s part.
When Chris Anderson spoke about online video becoming THE medium of the future at the last TED Global conference, he wasn’t putting it mildly. Imagine how much more potent online video becomes when you’re able to share specific points of interest with a vast number of people.
Hold on tight. The next revolution is on its way.