It’s lights, camera, action for Victoria software company cebas Visual Technology. Cebas has signed off on a two-year deal with Hollywood’s Pixel Magic to convert 2D films into 3D.
Using technology pioneered by cebas for The Chronicles of Narnia: The Voyage of the Dawntreader, cebas can convert video from 2D to 3D Stereo at an accelerated pace and with greater simplicity. The first application for the technology, which was designed in collaboration with Pixel Magic, will be to convert the existing Harry Potter films into 3D.
“When head of R&D at Pixel Magic, Rif Dagher, approached us to come up with a more efficient and productive solution for 2D to 3D Stereo conversion, our team of German engineers was thrown into the cold water at first,” cebas CEO Edwin Braun said in a press release. “But after a considerable amount of development and real world scenario testing with Pixel Magic, we came up with a highly optimized, unique solution. We think this will give Pixel Magic a competitive edge in stereo conversion for years to come.”
Victoria’s Times-Colonist interviewed Braun further about what the deal means for his company:
“This is a huge deal for us, this gives us the security and option to expand,” he said, noting they currently have 12 people working worldwide with plans to add to the number over the next two years.
The technology cebas uses takes existing 2D footage and converts it, adding depth to the images.
“We can do a little bit of magic as old footage doesn’t have that 3D [information] so you can’t look around characters, it allows us to fill the gaps and get that 3D impression and get the depth,” said Braun. “We think this will give Pixel Magic a competitive edge in stereo conversion for years to come.”
For more information on cebas, click here.