- 5 years ago


eBay sellers will find that they too can leverage the power of social media for greater success thanks to a new online tool called fflap.

Fflap connects sellers with potential customers through Facebook and Twitter, with the aim of improving transparency. After all, customers want to buy from a real person, not an anonymous eBay profile; fflap gives sellers the chance to offer that transparency.

With fflap, you can schedule regular promotion of items with automatic Facebook and Twitter updates, view what other sellers are selling, track sales, and get detailed reports about what kind of social media posts are driving the most traffic to your items.

While fflap is based in the U.K., it has a definite Canadian connection: their marketing is being handled by Vancouver-based Invoke Media. Invoke has worked with a wide variety of major companies like Walt Disney, Viacom, MSN, Dove Soap, State Farm and Wells Fargo, just to name a few. Invoke specializes in social media marketing, which makes perfect sense for fflap and their social media focus.

While fflap has been operational since April 2010, it just launched its second-generation tool on February 14th with help from Invoke Media. You can check out the rebuild of the fflap website here.