It was on March 21st, 2006, that the world’s first tweet was sent. Tweeted by co-founder Jack Dorsey, it read, “just setting up my twttr.” The website was called a fad before it even got popular, and it seemed unable to generate revenue, let alone profit, for some time.
Five years later, tens of billions of tweets have turned Twitter into a world-famous “real-time information network” that is expected to generate $150 million in revenue this year, with valuations for the company as high as $10 billion.
Twitter was a component of Egypt’s civil rebellion, and has been a major platform for viral content, including clever marketing campaigns such as Old Spice Guy’s. It’s also one of the quickest ways to access brand new news and also to distribute such information, allowing users to watch major events unfold by the words of thousands of those involved in the action. Of course, Twitter is also littered with spam, but hey—it is the internet, after all. It’s unavoidable. (YouTube, anyone?)
Twitter’s real-time, always-on, rapid-fire method of communication and distributing content on a global scale is simple, succinct, and genius. As its founders have observed already, they’re “just getting started.” I look forward to seeing what the company can accomplish in the next five years.
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