ING Direct Canada unveils OrangeTweets, a new way to experience Twitter

ING Direct fans on Twitter will revel in the bank’s latest offering—and no, it doesn’t have much to do with money.

ING has launched OrangeTweets, a website that is essentially a Twitter stream, but cooler. First, you get to listen to soft music and the hot air puffs from balloons that drift gently upward, each one containing a tweet from the bank’s various Twitter accounts, including @SuperStarSaver and @CEO_INGDirect, plus their city accounts like @OrangeYVR. You can filter the balloons (AKA tweets) by account or hashtag.

Blimps even occasionally float by to remind you how awesome ING is.

The filters keep the website from being completely impractical, but even if it were, the website is nonetheless a fun break from the standard way of reading a twitter feed. 

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