The apps will go live next month to start of the 2011-2012 NHL season.
“The opportunity to launch individually branded Apps for each NHL franchise will provide hockey fans with an unbiased, full-featured experience on-the-go tailored for their favourite team anywhere, anytime,” said Caroline Andrews, Publisher, The Hockey News. “Polar Mobile has been our partner for over 3 years in mobile and we look forward to continuing to grow with them as a leader in sports on mobile.”
“The Hockey News is a clear leader cross-Platform and we are excited to take advantage of the new opportunities mobile presents for their brand,” said Kunal Gupta, Chief Executive Officer, Polar Mobile. “This new product launch will provide advertisers and brands with new opportunities to reach hockey fans on-the-go.”