Victoria’s Bet Smart Media announced today that its Twitter ‘game chat’ widget, powered by SportsWidgets.com, will be launched as a white-label solution by Sports Interaction.
“We’re excited to be working with Sports Interaction,” comments Jesse Learmonth, President of Bet Smart Media. “It is a respected brand that has earned peoples’ trust since 1997. Sports Interaction ‘gets’ the impact of social media, and furthers its reputation as an industry innovator with an interactive Twitter application integrated right into the sportsbook.”
As Sports Interaction’s customers browse sports matchup pages, the Twitter-powered ‘game chat’ widget displays real-time tweets that are relevant to the game the customer is browsing. The customer also has the ability to participate in the conversation, and can sign into Twitter in a couple clicks – all without ever leaving the Sports Interaction website, the first online sportsbook to integrate Twitter this deeply. Bet Smart Media works directly with the Twitter APIs that power all functionality.
At a time when companies are desperately trying to get a handle on their social media strategy, Bet Smart Media’s Twitter game chat gives product managers a low-footprint and highly customizable solution.