XMG Studio and National Post challenge Canadian students to create a mobile game in 48 hours for $50,000

Toronto-based mobile game developer XMG Studio and the National Post are calling all Canadian college and university students to bring their game ideas to life at the Great Canadian Appathon. This event is now just one week away.

Over the weekend of September 30, “Hubs” where students can gather will be set up at over 20 participating colleges and universities across the country to give student game developers and designers the chance to work around the clock and compete for $50,000 in prize money.

“In addition to the street cred for winning the GCA2, we’re also awarding the front-runners with some serious, cold hard cash,” says Ray Sharma, founder and CEO of XMG Studio. “The team pumping out the best mobile game wins $25,000 and Unity Pro 3.x licenses for each of its members. We’ll also invite them for job interviews at our office in Toronto and work with them to polish their game and get it ready for publication in an App Store.”

The team whose game takes second place will be awarded $10,000, and another 10 winners will each be awarded with $1,000 for a variety of category prizes including “Best Windows Phone 7 Game” sponsored by Microsoft, “Best Technical Game Play” sponsored by Telus and “Best Power & Performance Game” sponsored by NOS Energy Drinks.

“The Great Canadian Appathon is a celebration of our country’s competitive spirit. You have to be extremely driven and dedicated to spend an entire weekend in virtual lock down building an app from scratch,” says Douglas Kelly, Publisher, National Post. “We will have journalists covering all facets of this compelling challenge for nationalpost.com. so that we ensure our young entrepreneurs get the coverage they deserve.”

The GCA will start at 5:00 pm on September 30, 2011 and continue for 48 hours, ending at 5:00 p.m. on October 2, 2011. Winning games will be evaluated on criteria such as the degree of innovation, the fun and entertainment factor, the level of art and design polish as well as stability. The three finalists will be honored on November 2 in Toronto at the “Grand Finale” event and will compete live in front of the panel of judges for the ‘game-changing’ grand prize of $25,000.00.

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