HootSuite acquires What the Trend

Vancouver’s HootSuite announced this morning that they have acquired What the Trend (WTT) – a web service which shares user-defined explanations of trending topics on Twitter.

Branded as “The Front Page of the Real-Time Web,” WTT provides constantly updating, crowd-sourced definitions and explanations for why the topic is trending.

WTT highlights and explains content trending on Twitter in real-time from the web or mobile devices. Editors curate content for specific international markets and, along with users’ votes, determine the most accurate and useful definitions.

WTT will complement HootSuite’s social media management system and builds on the recent funding announcement and acquisitions of Twapper Keeper, TwitterBar and Swift App.

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