Kobo, the Toronto ebook and ereader company that was recently acquired by a Japanese web retailer for over $300 million, has released sales stats for its holiday season. The company says that registered users of the device nearly doubled in just six weeks leading up to Christmas, and hundreds of thousands of activations occurred every day from Christmas to the new year. E-gifting spiked by 500% from the month prior and gifting of ebooks skyrocketed 200% from the year prior.
“This holiday season broke every foreseeable record for Kobo, and we have exceeded our expectations driving several ebook downloads per second through the holidays,” said Michael Serbinis, CEO of Kobo. “I would like to thank our customers for choosing Kobo to start building their digital library—our success this holiday season is a precursor to a New Year with people reading more than ever thanks to eReaders, eBooks, and Kobo.”
The most popular ebooks gifted during the holidays were Steve Jobs by Walter Isaacson and The Song of Ice and Fire (four-book bundle) by George R. R. Martin.
Kobo offers the only ereader platform with a social-oriented operating system. Reading Life enables readers to track their reading habits, unlock achievements for reading, and connect with friends about discovering new books. Kobo Pulse allows readers to share, review, and discuss books with others in real-time, as well as chat with others who are reading the same book at the same time.