- 4 years ago


Real estate agents have historically felt safe while performing their jobs, but the trend has shifted in recent years, with a number of agents raped, robbed and murdered while hosting open houses. Hopefully technology can change that.

Toronto startup Guardly announced this morning that it has entered into a partnership with the California Association of REALTORS (C.A.R.) to provide a smartphone app that helps real estate agents stay safe on the job.

C.A.R. is the largest state association of realtors in the US and Guardly’s mobile application will be available to its 155,000 members as part of its Keep Safe Program.

Guardly empowers its users by providing one-touch access to their safety network. Simply launching the Guardly app on a smartphone will instantly identify a user’s location and alert family, friends, co-workers, managers and 911 operators that he or she has an emergency. Built-in security features include the ability to snap and share pictures of an assailant and sound a loud whistle.

Guardly officially launched in April of 2011 with a seed round of financing that includes investments from Extreme Venture Partners, Bryker Capital and several angel investors.