- 4 years ago


This morning, Toronto-based startup TheRedPin.com announced that MLS® and new condo listings for the Greater Toronto Area (GTA) are now being offered under one website for the first time in history.

According to Rokham Sadeghnezhadfard, CMO and co-founder at TheRedPin the competition bureau has been in court for about a year, trying to force TREB (Toronto Real Estate Board) to give brokerages access to MLS listings, in order to break the monopoly they’ve had on listings.

The bureau’s efforts were finally recognized in late 2011 and resulted in the new VOW (Virtual Office Website) service. This service allows TREB members to offer consumers a secure, password-protected website to search MLS® listing data.

“As a result, TheRedPin.com is the first to provide access to nearly 120 more data-points on all residential MLS listings compared to Realtor.ca. And of course buyers get access to all of our 3rd party info – customized for every listing,” says Sadeghnezhadfard.  

The company claims that this new addition makes TheRedPin.com, which offers homebuyers access to real time, for sale MLS® listings, the GTA’s largest database of residential listings for sale, with 13,000+ new condos and up to 21,000+ resale properties. 

“Homebuyers can now expect up-to-date information on all of the GTA’s resale listings with far more data than they previously would get on Realtor.ca” says Shayan Hamidi, TheRedPin CEO.

According to TheRedPin team, access to these missing MLS® listing details brings transparency to homebuyers, helps create an unbiased real estate experience and speeds-up buyer decision-making by keeping them informed. This is a big win for the 94 per cent of homebuyers who TheRedPin claims begin their real estate searches online.