Vancouver-based Elastic Path Software has launched the Digital Commerce Engine. According to Elastic, the DCE is “engineered to help enterprises monetize digital goods and content, build rich online commerce experiences and leverage new business models across existing and emerging digital channels.” The platform, developed in consultation with global leaders in digital industries, will include “the industry’s first intelligent API,” which features patent-pending technology.
“We worked with Elastic Path to implement the largest digital commerce site in the world and had incredible results. The platform provided scalability, robustness and, above all, flexibility,” says GH Rao, Sr., corporate vice president, engineering and R&D services of HCL. “We have relationships with some of the world’s largest digital goods and content companies, and I see great potential in the Digital Commerce Engine. We are looking forward to the new 6.4 platform and are particularly excited about the new API that would allow our customers to quickly provide a true multi-channel experience.”
“When we started the process of developing the Digital Commerce Engine, we realized that the market lacked the technology to adequately address the challenges of commerce for digital goods and content enterprises. Whether you’re selling music, movies, ebooks, games, or any other digital good, it’s no longer sufficient to sell digital goods by copying the traditional retail process,” says Harry Chemko, CEO of Elastic Path. “Consumers have rapidly evolving expectations for digital content, and this is changing every day. I believe we have engineered a truly special product that will radically improve the way digital commerce is and will be conducted.”