UPDATE: Patricia Trott, Rogers’ director of public affairs, confirmed with the Toronto Star that the layoffs are true. However, she did not specify a timeline.
“This is a very difficult decision, obviously,” Patricia told the Toronto Star. “We don’t make these decisions lightly but we really feel we’re positioning ourselves well to maintain our leadership going forward.
According to Patricia, no single section of the company is targeted for layoffs. Rather, the job cuts will be spread across the company.
ORIGINAL: Toronto-based telecommunications giant Rogers is laying off approximately 300 employees, according to The Globe and Mail. Recent financial reports from Rogers cite “heightened competitive intensity,” which may have been a factor in the telco deciding to “streamline operations, reduce costs, and improve overall productivity,” as The Globe puts it.
Rogers has nearly 30,000 employees, so the layoffs represent about 1% of the company. Most of the layoffs are targeted at management and head office positions.
”We want our customers to understand that it won’t affect customer service,” a company spokeswoman told The Globe. Rogers would not disclosed the estimated cost savings of the layoffs, but it’s a number likely to be revealed on April 24, when the company released its first-quarter financial results.
[Edited for clarity.]
Photo: Financial Post