After RIM’s fourth-quarter fiscal 2012 earnings call yesterday, investors were questioning the company’s commitment to the consumer market. Today, the Waterloo-based BlackBerry maker cleared things up in a blog post.
To be really clear, we are fully committed to the consumer market. In fact, we are aggressively focusing on delivering a unique and compelling user experience to all of our customers to enhance the way people engage, produce content, and manage data via mobile computing.
It appears that RIM wants the next-gen BlackBerry to be a smartphone that is capable of business work but also appeals to consumers from a personal standpoint:
We feel we are uniquely positioned to deliver a smartphone that consumers will be excited to use both personally and professionally that will also satisfy their employer’s needs for security and data management.
And RIM continued to throw the word “partnership” around.
We will look to existing and new partnerships to provide additional compelling apps and services that customers want and love. […] As part of the lead up to BlackBerry 10, we will continue to seek partnerships with application and service providers to deliver consumer features and content that are central to the BlackBerry value proposition. We believe these partnerships, combined with our core product offerings, will provide an extremely attractive experience to both consumers and our enterprise customers.
RIM’s stock rallied 7% today.