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Top Articles of March 2012: Last Month’s Newsmakers Were Rogers, eThor, HootSuite, and RIM

1. Rogers Social Media Campaign Backfires by Knowlton Thomas

When Rogers paid to promote the hashtag #rogers1number, they intended to promote their new service, Rogers One Number. Instead, consumers used the national stage Rogers created to voice their displeasure with the company. It was one of the biggest social media gaffes of the year.

2. HootSuite Massive Funding Rumour by Rob Lewis

When our Editor-in-Chief sleuthed out a possible “massive financing round” HootSuite was on the verge of closing, the local startup and investment community was buzzing. He suggested a “nine digit valuation” and he was bang on—the Vancouver startup raised $20 million from Omers for a valuation of $200 million. We were on the story days before anyone else. Now Ryan Holmes is one-fifth of the way to his billion-dollar goal.

3. Employers Asking for Passwords During Job Interviews by Elise Moreau

Canadians were disgusted to learn that employers were asking job seekers for their Facebook passwords during interviews. Fortunately, Facebook came forth to comfort users, and then lawyers surfaced to reinforce Canadian’s rights to keep their Facebook login information to themselves.

4. Rogers Lays off 300 Employees by Knowlton Thomas

Rogers was a major newsmaker this week. Techvibes was among the very first to report that, not long after its aforementioned social media gaffe, the Toronto telco laid off 300 employees, mostly management staff in its headquarters (to “streamline operations, reduce costs, and improve overall productivity”). That’s about 1% of its 29,000-strong workforce.

5. Calgary Startup eThor Named Most Innovative on Planet by Lloyed Lobo

Being named the most innovative startup on the planet is a pretty big honour. So when Boast Capital’s Lloyed Lobo wrote about Calgary startup eThor earning this tremendous accolade, Canadians took notice. (eThor has some high expectations now. Next year, most innovative in the universe?)

6. Why the PlayBook Outsold the iPad—and Why It Won’t Again by Knowlton Thomas

Skeptics were shocked when Besr Buy and Future Shop both announced that RIM’s lowly BlackBerry PlayBook was suddenly the best-selling tablet in Canada. I broke down how and why it happened… and why it wouldn’t be happening again any time soon.